[BOF] Cоздай свой модный бренд (Джен Рубио, Away) [ENG]

Who should take the course:

• Professionals wishing to advance their knowledge of Direct-to-Consumer brands and businesses.
• Individuals seeking the ideation skills and execution framework to start their own venture.
• Students or graduates planning a career in brand management seeking professional development.

What you will learn:

• Learn how to plan, launch, grow and sustain a DTC brand.
• Key principles of entrepreneurship and industry leading strategies for brand management.
• Deep-dives into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing.

How you will learn:

• 10 hours of exclusive content, including 10 video tutorials from Jen Rubio.
• Downloadable materials which enable you to apply and revisit key theories and frameworks.
• Challenging worksheets and case studies to put your learning into practice.